🚀 Top 8 LinkedIn Trends to Skyrocket Your Growth in 2025

Are you feeling overwhelmed by the ever-changing trends on LinkedIn? You’re not alone. In 2025, LinkedIn has evolved from a simple networking tool into a full-scale content and brand-building platform with over 1 billion users actively engaging in various forms of professional storytelling, personal branding, and knowledge sharing.

According to a 2025 LinkedIn Study analyzing over 500,000 posts from 47,000 profiles, average engagement on LinkedIn grew by more than 20% in 2024—a trend that shows no signs of slowing down. Whether you’re a freelancer, entrepreneur, job seeker, or marketing professional, understanding the top trends on LinkedIn in 2025 is essential to standing out and growing your influence.

Here are 8 LinkedIn content strategies you can use to elevate your presence and drive meaningful engagement this year.

1. AI-Powered Content Creation Is Reshaping LinkedIn

Artificial Intelligence is now deeply embedded in LinkedIn’s content ecosystem. From headline suggestions to personalized recommendations, AI tools are empowering creators to consistently show up and stay relevant. LinkedIn’s AI now recommends topics, post types, and even icebreakers for networking.

Generative AI tools such as ChatGPT and DALL·E (OpenAI) or Midjourney are being widely used to create visually compelling and engaging content, making it easier to illustrate concepts, enhance storytelling, and add personality to professional posts.

For more information on using AI in content creation, explore this Harvard Business Review guide.

2. Long-Form and Live Videos Are Making a Comeback

Video isn’t just for YouTube or TikTok anymore. LinkedIn users are increasingly consuming long-form video content, with a 14% year-over-year increase in weekly video posts. Professionals now prefer deep-dive, educational content that offers insights, case studies, or behind-the-scenes footage.

LinkedIn Live is especially popular for:

Webinars and thought leadership panels
Product demos and launches
Executive Q&A sessions
Behind-the-scenes looks at team culture or workflows

If you’re camera shy, start with screen-share tutorials or slideshow videos to break the ice.

Learn how to go live on LinkedIn here: LinkedIn Live Overview.

3. Employee-Generated Content (EGC) Builds Trust and Reach

Employee-Generated Content is exploding on LinkedIn in 2025. When team members share their authentic experiences, it not only humanizes the brand but also increases visibility and boosts trust among potential customers and job candidates.

Research from Edelman’s Trust Barometer shows that employees are trusted 3x more than CEOs when it comes to conveying company culture and values. Brands that empower employees to be micro-influencers are gaining more traction than ever.

Companies can encourage EGC by:

Highlighting internal success stories
Encouraging employees to share behind-the-scenes moments
Offering training on personal branding and content creation

4. User-Generated Content (UGC) Is Still the Gold Standard

Word-of-mouth marketing is still alive—and thriving—on LinkedIn. User-generated content like customer testimonials, reviews, and shout-outs help you build credibility without sounding salesy.

The key to successful UGC in 2025 is incentivized sharing and organic participation. Brands that deliver exceptional service and ask satisfied customers to share their experiences see stronger referral pipelines and increased engagement.

To boost UGC:

Repost customer reviews and testimonials
Create branded hashtags for community contributions
Respond and engage with user content promptly

According to a Nielsen study, 92% of consumers trust recommendations from people they know over any other form of advertising.

5. Interactive Content Drives Instant Engagement

Engagement-bait posts like “Comment ‘guide’ to receive my template” have skyrocketed on LinkedIn in the past year. These posts not only attract attention but also train the algorithm to amplify your content.

Our study revealed a 24% increase in comments and a 28% increase in clicks on posts that used interactive prompts.

Another fast-growing format is LinkedIn Polls. They’re quick to create, engaging to vote on, and provide valuable audience insights. Polls tied to trending topics or industry news receive up to 70% more engagement, according to LinkedIn experts.

Best uses for polls:

Market research
Gauging customer interest in a new service
Sparking conversation on controversial or trending issues

6. Thought Leadership Is the New Networking Currency

While who you know still matters, what you know—and share—matters even more in 2025. Professionals who publish original insights, industry analysis, and practical takeaways are increasingly rewarded by the LinkedIn algorithm with higher visibility.

Whether you’re a junior executive or a seasoned entrepreneur, sharing knowledge can position you as a credible voice in your niche.

Keys to effective thought leadership:

Post educational insights 2–3 times a week
Publish LinkedIn articles or newsletters
Engage in comments on other expert content
Use data and real-world examples to back up your opinions

Explore real-world thought leadership examples at LinkedIn’s Official Blog.

7. Personal Storytelling Builds Emotional Connection

Gen Z and Millennials have brought a wave of authenticity to LinkedIn. The line between professional and personal is becoming blurred, and storytelling is the bridge. Stories about interview failures, career changes, workplace mishaps, and everyday work-life moments are not only relatable—they’re memorable.

The rise of "Storytime" on LinkedIn mirrors trends from TikTok and Instagram, where creators build trust and rapport through vulnerability and humor.

Try storytelling formats like:

"That time I almost got fired for speaking up..."
"What I learned from failing a job interview"
"A behind-the-scenes look at my typical workday"

These posts often receive more engagement than overly polished, corporate content.

8. Educational Content Still Reigns Supreme

The demand for upskilling has made LinkedIn one of the top platforms for bite-sized learning. Educational content performs consistently well because it delivers tangible value, builds authority, and nurtures trust.

Top-performing formats include:

Infographics with career tips or frameworks
Quick video tutorials or screen shares
Step-by-step "how-to" carousel posts
Career and business advice in text posts or newsletters

Consider using tools like Canva for infographics or Loom for recording quick tutorials. Educational content is a win-win: your audience learns something useful, and you build authority in your field.

For more inspiration, check out LinkedIn Learning’s most popular courses.

Final Thoughts- LinkedIn Trends To Skyrocket Your Growth in 2025

LinkedIn’s transformation into a hybrid platform of personal branding, educational content, and digital networking offers massive opportunities in 2025. By leaning into these 8 trends, you can grow your influence, connect with your ideal audience, and turn connections into meaningful opportunities.

Stay active, stay authentic, and remember—on LinkedIn, your story is your strategy.

Let’s break down the three pillars that continue to help everyday professionals build credibility, grow their influence, and generate income through LinkedIn.

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📃 About Vandana Nanda

📖 My Story : The Journey Thus Far

Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.

After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.

Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.

She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.

Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.