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Social media marketing has become a critical tool for small businesses, offering endless opportunities to connect, engage, and build lasting relationships with your target audience. Each platform brings its unique benefits, allowing businesses to reach potential customers and clients in ways that were previously impossible. For small businesses looking to expand their reach and boost their presence, LinkedIn is a powerhouse that should not be overlooked.
As one of the leading professional networking platforms, LinkedIn offers businesses an unmatched opportunity to connect with professionals, industry leaders, and potential clients. Itās not just a place to showcase your career path but a dynamic space where companies can engage with their ideal audience, build their brand, and establish meaningful connections. LinkedInās business networking features help companies grow in several ways ā from hiring top-tier talent to positioning themselves as industry authorities, enhancing credibility, and cultivating a strong, supportive network.
Having a presence on LinkedIn as a business isnāt just beneficial; itās essential for companies striving to establish themselves in the marketplace. Whether youāre looking to hire skilled employees, expand your client base, or strengthen your brand's reputation, LinkedIn can help you accomplish all of that and more.
In this guide, weāll walk you through the steps to create a LinkedIn company page, giving you the tools to leverage the platform to its full potential and grow your business. Weāll also share strategies for making your LinkedIn presence work for you, ensuring that you not only stand out but actively engage with a community of professionals who can support your business goals. Get ready to unlock the power of LinkedIn and take your business to new heights.
How to create a business profile on LinkedIn
Youāll need a personal LinkedIn personal account and a verified email address to create a LinkedIn business profile, which is now called a company page. Follow these six steps to establish your business presence on the platform and start networking with LinkedIn.Ā
1. Navigate to the LinkedIn page creation web page and select Company.
2. Fill in your company details, including business name, website, industry, organization size, business type and tagline. You can set your businessās LinkedIn URL ā for example, ālinkedIn.com/mycompanyname.ā You can also upload your company logo (300 x 300 px size is recommended).
3. After entering all necessary information, check the verification box to assert that youāre an official company representative. Select Create Page to create your company page.Ā
4. Youāve created your LinkedIn company page. Itās now live at the URL you specified in the previous step.Ā
LinkedIn recommends completing additional steps to increase traffic to your company page by up to 30 percent:
Description. You have up to 2,000 characters to describe your company and the products and services you sell. You can also share your phone number and the year your company was founded.
Address. Enter the address of your primary business location so followers know where youāre based.
Specialties. Nominate up to 20 different company specialties. Including specialties increases the chances that your page will be found when other users conduct specific searches.
Workplace. If you plan to use your page for recruiting, let potential employees know if you have a remote work plan, want users to work in the office, or have a hybrid arrangement.
Commitments. For your company pageās About section, share information on career and professional growth; learning opportunities; diversity, equity and inclusion; environmental sustainability; social impact; and work-life balance.
Lead generation. Add a lead generationform to your company page to collect and download inquiries.
Hashtags. Add up to three relevant hashtags to your page to help prospective customers find you.
Featured groups. You can allow members to see and request to join the groups you belong to from your company page.
5. Select Invite connections to invite people to follow your company page. You should also invite people who follow you personally to follow your LinkedIn company page.
LinkedIn FAQs
Here are answers to some commonly asked questions about LinkedIn.Ā
Is a LinkedIn company profile free?
LinkedIn company profiles, now called company pages, are free. However, you will first need a personal LinkedIn account and a verified email address to set one up. Basic personal LinkedIn accounts are free, but various paid personal accounts are available that offer additional functionality.
Is there a difference between personal and business LinkedIn accounts?
There are several differences between personal and business LinkedIn accounts. Personal LinkedIn pages belong to individuals, while company pages belong to businesses and organizations. Your personal account has āconnections,ā but your company page has āfollowers.ā You can post via personal accounts and company pages. However, you can only run ads via company pages.
Personal accounts are better for building your personal brand so you become a trusted expert in your field. Company pages are better for building your businessās reputation, credibility and connections. Company pages are also great for recruiting.
What should be included on a companyās LinkedIn profile?
Include details about your company, products and services, as well as your logo and a tagline. You get 2,000 characters to tell page visitors about your business, so ensure you effectively tell your brandās story. Increase the chances of your page being found by searchers by adding relevant keywords to your tagline, description, business tags and hashtags.
How much does a LinkedIn business profile cost?
LinkedIn company pages are free. However, you need a personal account to set one up. You can promote your company page to other LinkedIn users with a paid-for advertising campaign. You may also consider paying for premium features, like detailed statistics on user activities, after establishing your business presence.
Should my company have a LinkedIn business profile?
LinkedIn business profiles (company pages) offer valuable marketing opportunities for businesses. Followers can subscribe to see posts from your company. In contrast, individual company members take their audiences with them when they move jobs. Many job seekers also check out firms on their LinkedIn company pages when assessing whether they want to apply for a position.
How can I make my LinkedIn business profile attractive?
To make your LinkedIn business profile (company page) attractive, upload clean, high-resolution logos and a backdrop to your logo. See the above picture as an example.
Ensure all copy and content on your company page is correctly spelled and formatted attractively. Try not to make paragraphs too long, as large blocks of text can be difficult for people to read.
When you post new content, ensure images, videos and copy are all high quality.Ā
How many company pages can you create on LinkedIn?
You can create as many company pages as you want. Be strategic about which one you choose to be the primary company page. People often stop reading after the first listing, so put the most important business first.
Should I create separate company pages for group companies and brands?
If you have multiple brands or you are one of a group of companies, creating a separate company page for each entity may make sense. This avoids the potential of information overload, as followers of one brand may see content from other brands that theyāre not interested in if your company pages are not separate.
Should I create separate company pages for different target audiences?
An excellent way to use company pages is to focus on connecting to specific target audiences. Create various posts for different audiences on company pages. For example, if you run a business brokerage, you could have one company page for buyers and one for sellers, with information of value to each audience.
However, small businesses may find it more efficient to concentrate on one company page to avoid content creation burn-out.
Are LinkedIn company pages worth it?
Put the same effort and attention to detail into your company page as your personal profile. Think of content marketing strategies you can use to drive audience engagement and use analytics tools to measure your success.
LinkedIn has much to offer businesses of all sizes. If youāve never considered creating and maintaining a LinkedIn company page, it may be time to give the idea a second look.
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š About Vandana Nanda
š My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandanaās purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.
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