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For freelancers and entrepreneurs, building a personal brand has never been more important than it is today. Anyone with access to the internet and social media can build an audience, position themselves as an expert, and start attracting clients for their business. And that’s exactly what a lot of people are doing.
A study by Upwork revealed that the freelance workforce is growing at a rate 3x faster than the overall workforce in the U.S. By 2027, freelancers are expected to make up the majority of the U.S. workforce. Statistics in other countries are also similar.
While it’s great to see that so many people are embracing their entrepreneurial spirit, this also means that every self-employed freelancer, independent contractor, and entrepreneur will soon face more competition than they already do. The key to differentiating yourself from your competition is building a personal brand.
When you’re building a business around your niche (as an author, speaker, coach, consultant, freelancer, etc.), the concept of building a personal branding probably comes naturally to you. When you’re the face of your business, building your personal brand makes perfect sense.
Your brand is what distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers. Without a compelling personal brand that attracts your target audience, you may find yourself struggling to build a profitable and sustainable business.
But even if you’re building a company that has its own brand (a software or physical product company, for example), building a personal brand still has its benefits.
Most people are more interested in following other people than they are in following specific companies. Therefore, building an audience for your personal brand can actually help increase exposure for your company.
Elon Musk, for example, has more Twitter followers than 3 of his companies (Tesla, SpaceX, and SolarCity) combined. The same is true of Richard Branson (Virgin), Arianna Huffington (Thrive Global), Gary Vaynerchuck (VaynerMedia), and countless other highly successful entrepreneurs. They all have strong personal brands that they leverage to increase exposure and attract more customers for their companies.
You don’t have to choose between building a personal brand and a company brand. You can build both simultaneously.
“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.”
6 Key Benefits of building a personal brand:
Trust and authority: Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry.
Get featured in media: Having a personal brand makes it easier for you to pitch and be found by media (online publications, magazines, television, radio, podcasts, etc.). The media is in constant search of experts that can share their insights with their audience.
Build your network: When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively.
Attract more clients: Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients. When you’re positioned as an expert, it’s also easier for people to refer clients to you.
Premium pricing: Having a strong personal brand helps justify charging premium prices for your products and services. Without a brand, you become a commodity that competes on price. And there will always be competitors that can beat your price.
Create a lasting platform: Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next.
With SO MUCH content and SO MANY small businesses popping up online, a brand that connects to a person’s face is much easier to trust faster. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.
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OUTCOMES OF JOINING THIS CHALLENGE
This is what you will have ready in the next 30 Days if you follow the Instructions:
Your Own Personal Branded Website Created by Yourself- Keep upgrading, modifying and adding as you go along
Your Own Personally Branded YouTube Channel-Keep upgrading, modifying and adding as you go along
Your own Podcast-Keep upgrading, modifying and adding as you go along
At least two Blogposts, YouTube Videos and Podcasts- You can create more if you can give this more than 1-2 hours a day and grow as you move along
Optimized Social Media Platforms- LinkedIn, Facebook, Twitter, Instagram and Twitter and any others you may want to build on
Learn how to get Organic Leads from Social Media and start building your email list.
Start building an additional income through Affiliate Marketing if you want to.
📃 About Vandana Nanda
📖 My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandana’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.
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