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August might seem like a quiet month, but itās actually full of marketing potential. Instead of taking a break, use this time to refresh your branding and connect with your clients, prospects, and followers in new ways. With fewer distractions and less competition, itās an ideal time to focus on your strategic marketing efforts. Focus on creating engaging content, revisiting and refining your business goals, and leveraging the unique opportunities this month offers.
Here are 20 practical strategies to help you make the most of August and position your business for future success. Whether itās through webinars, targeted social media campaigns, or reconnecting with former clients, these tips will ensure you continue to grow your brand and achieve your business and marketing goals.
1. Optimize Google Alerts
Set up Google Alerts for your name, company, key clients, and prospects. This helps you quickly respond to mentions, handle any issues, and celebrate positive news. By keeping tabs on your top clients or prospects, you can stay updated on their latest developments, tailor your outreach, offer timely help, and congratulate them on achievements. These proactive steps can strengthen professional relationships, build trust, and keep you top of mind for future opportunities.
2. Revisit Business Goals
August is a great time to assess your progress on marketing and business development goals. Check where you stand, identify any gaps, and adjust your objectives to stay on course. Use this month to fine-tune your strategy and set clear, achievable targets for the rest of the year.
3. Engage with Former Clients, Referrals, and Prospects
Rekindle relationships by sharing valuable content like articles or webinars. Reach out with personalized updates that are relevant to their interests or industries. This ātouchpointā strategy keeps you on their radar and reinforces your expertise, maintaining the bond even without direct business interactions. Follow up with a friendly email or a quick check-in call to show you value their ongoing connection.
4. Keep Your Content Flowing
Regularly publish a mix of in-depth articles, blog posts, client alerts, social media posts, and opinion pieces. This highlights your expertise, keeps up with industry changes, and addresses client concerns. A steady publishing schedule keeps your clients informed and engaged while enhancing your online presence. By consistently sharing valuable insights, you build your reputation as a go-to expert for both current clients and potential leads.
5. Master LinkedIn Engagement
LinkedIn is an essential tool for professionals. Regularly post insightful content, engage with comments, and participate in discussions to increase your visibility. Utilize this platform to showcase your expertise, build meaningful connections, and open doors to new opportunities.
6. Build a Strong LinkedIn Network
Itās not about having the most connections but the right ones. Focus on industry leaders, potential clients, and people who can offer valuable insights or opportunities. Engage with your current connections by commenting on their posts, sharing relevant content, and sending personal messages. When adding new contacts, choose those who align with your goals and can add real value to your network. By nurturing these relationships and selectively expanding your connections, youāll create a LinkedIn network that truly benefits your career.
7. Deep Dive into Content Analytics
Regularly review the performance metrics of your blog posts, email newsletters, client alerts, and other digital content. Understand engagement patterns, time spent on pages, and conversion rates. Identify what resonates most with your audience and recognize trends or topics of high interest. Leveraging these insights refines your content strategy, enhances user experience, ensures relevancy, and bolsters your position as a go-to resource.
8. Refresh Your Bio and LinkedIn Profile
Your bio is crucial as it is often the first thing people see when they search for you online. Make sure itās up-to-date and accurately reflects your current practice. Focus on recent and relevant expertise and experiences, and highlight how you solve problems for clients. Keep it clear, concise, and client-centric, showing how you add value rather than just listing your achievements. Integrate industry-relevant keywords and phrases to optimize search engine visibility, making it easier for potential clients and collaborators to discover your profile. Use your updated web bio as the basis of your LinkedIn bio ā which should be written in the first person and less formal in tone than your web bio.
9. Maximize Alumni Connections
Tap into the valuable relationships you made during school and at your previous employers. Leverage these networks by joining alumni events, online forums, and social media groups. Get involved in discussions, mentor alumni, and collaborate on projects. These interactions can lead to client referrals, business partnerships, and even lasting friendships. Staying connected with these groups keeps you updated on industry trends and provides new perspectives, helping you grow both professionally and personally.
10. Host a Webinar
Hosting a webinar is a great way to connect with your audience and highlight your expertise. Pick key topics in your industry, find expert speakers, and promote the event. The webinar itself is just the beginning. After the webinar ends, transcribe the content and turn it into blog posts, articles, podcasts, and social media posts. This keeps the conversation going and shows your commitment to sharing valuable knowledge and engaging with your audience.
11. Get the Most Out of LinkedIn Groups
LinkedIn Groups are a great way to connect with people in your field. Find groups that match your interests or expertise and start participating. Share your thoughts, answer questions, and post useful content. This will increase your visibility, build your reputation, and help you make meaningful connections. Plus, keeping an eye on popular topics can give you insights into what people are interested in, helping you adjust your strategy as needed.
12. Enhance Practice Descriptions
Invest time in revising your practice descriptions, highlighting key specializations, landmark cases, and notable achievements. Create clear, comprehensive overviews that demonstrate your expertise and successes in each area. This approach not only builds credibility but also helps potential clients understand the full scope of your capabilities, making it easier for them to choose your firm.
13. Engage Actively in Associations or Committees
Beyond membership, take on leadership roles or contribute to initiatives within professional associations or committees. This involvement broadens your network and showcases your dedication to the advancement of your field. By spearheading projects, participating in think tanks, or leading educational sessions, you solidify your reputation as a proactive, knowledgeable, and influential figure. This can lead to increased referral opportunities, collaborations, and heightened visibility among peers and clients.
14. Proactively Seek Speaking Opportunities
Donāt just wait for invitesāput yourself out there for speaking roles at conferences, workshops, and webinars. Showing your expertise on these stages boosts your visibility and positions you as a go-to expert in your field. Engaging with audiences directly gives you immediate feedback and great networking opportunities. Plus, itās a chance to showcase what you know and how well you communicate. By consistently being part of the conversation, youāll attract collaborations, partnerships, and new clients, all while strengthening your professional brand.
15. Optimize Conference Participation
Donāt just attendāstrategically select industry events that align with your companyās goals and areas of specialization for the upcoming year. Prioritize events that offer workshops, breakout sessions, or panels related to your niche. Beyond acquiring the latest insights and best practices, these conferences serve as optimal grounds for forging valuable connections. Engage in active discussions, seek introductions, and organize side meetings or dinners to deepen relationships. By being deliberate about your attendance and engagement, you can maximize the return on time invested, boosting both your professional development and business prospects.
16. Launch a Seasonal Campaign
August presents a unique opportunity to launch a seasonal campaign tailored to end-of-summer themes or back-to-school promotions. Create targeted marketing materials that resonate with your audience during this time. Utilize social media, email marketing, and your website to spread the word. A well-timed campaign can drive engagement, increase brand awareness, and boost sales.
17. Enhance Email Marketing Efforts
Revamp your email marketing strategy by segmenting your audience for more personalized outreach. Craft compelling subject lines and content that addresses the specific needs and interests of each segment. Monitor open rates, click-through rates, and conversions to continually optimize your emails for better performance.
18. Collaborate with Influencers
Partnering with influencers in your industry can extend your reach and lend credibility to your brand. Identify influencers whose audience aligns with your target market. Collaborate on content, product reviews, or joint events. Influencer partnerships can drive traffic, increase brand visibility, and generate new leads.
19. Invest in Paid Advertising
Use August to experiment with paid advertising on platforms like Google Ads, Facebook, or Instagram. Develop targeted ads that align with your business goals and monitor their performance closely. Adjust your strategy based on the results to maximize your return on investment.
20. Offer Exclusive Promotions
Encourage engagement and drive sales by offering exclusive promotions or discounts during August. Promote these offers through your website, email newsletters, and social media channels. Limited-time promotions create a sense of urgency and can incentivize customers to take action.
By implementing these strategies, you can effectively leverage the unique opportunities August offers, ensuring continued growth and positioning your business for future success.
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š About Vandana Nanda
š My Story : The Journey Thus Far
Vandana Nanda, is the Founder and CEO of Winbrand Academy, an Online Personal Branding and Digital Marketing School.
After working in the corporate world with IT and Education companies for over two and a half decades, Vandana decided to venture online in 2020 on a full time basis.
Working online with Time Freedom and Financial freedom has been a long cherished goal for her. Vandana has travelled the world and experienced both extremes of life , going from being a successful corporate executive and a homemaker to being a single parent and bringing up two young children while also focusing on a full time corporate job.
She has been able to bounce back, learn new skills and continue on her path to achieving Financial and Time Freedom. She has made it her mission to achieve financial freedom herself and also help thousands of people across the globe to find financial freedom by doing what they love. Through Winbrand Academy ,she is helping Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves.
Vandanaās purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.
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